Ever wish that you could have the lifestyle of someone you truly admire? Perhaps it’s the lifestyle of the “rich and famous” like a movie star, or a singer? How do you think people would react if one day you decided to start acting like a “diva extraordinaire,” or a megastar actor? My guess is that your family might want to have you admitted for observation. Would the ramification be any less serious if you instead decided to imitate your next door neighbor or business mentor? Perhaps, your family and friends would not rush you to a facility, but I’ll bet they’ll still be quite puzzled. Unfortunately this type of behavior occurs all the time. Someone realizes that they don’t have what they want, so they look at the people who do and decide to copy their actions expecting to achieve the desired result. Alas, they frequently find themselves disappointed.Graciella has “the life.” She just got the promotion that Tina secretly coveted, along with the huge office, has a wonderful house in the suburbs, the newest sport utility vehicle for bad weather and a flashy convertible for fun, a successful husband who loves to cook, and two darling children. When Tina compared her life to Graciella’s with the second mortgage, the one car that may or may not get her to work, and the cubicle the size of a shoebox, she couldn’t help but feel a tad short-changed. She didn’t begrudge Graciella the things she had achieved, but desperately wanted them for herself. So, Tina decided that if she wanted a similar lifestyle, she needed to behave in a very similar manner.Tina became a “mini-Graciella.” She began to dress like Graciella, mimic her actions, and even eat similar things. At first Graciella was mildly amused, but quickly became annoyed and a tad concerned over Tina’s behavior. Tina’s metamorphosis did not go unnoticed by her other co-workers, and she suddenly found herself getting the attention she desired, but for all the wrong reasons. Her boss quickly became dissatisfied with her work because he relied upon the unique insight that Tina had brought to the table. After about a month of this troubling behavior he called her into his office. She anticipated the meeting with excitement. She just knew that he was going to offer her the remaining promotion. Why wouldn’t he? After all she had been doing exactly the same things as Graciella. Tina could not understand why her boss was not smiling when she walked in, as they had always had an easy relationship.After Tina sat he explained to her that she had been a shoe-in for the promotion until about a month before. He went on to say that instead of promoting her as he had hoped, he was actually issuing an informal warning because her performance had been seriously sub-standard. He told her that she had lost the promotion to another employee, but that she would have another chance in about a year, providing that her current issue was rectified immediately. Before she left he patted her hand and told her that one Graciella in the office was enough, but they really needed the input, intelligence, and insight that Tina brought to the team. As Tina walked back to her tiny cubicle fighting tears, she realized how creepy she had been behaving. She had willingly abandoned who she was, her unique traits, her quirky sense of humor, and her unerringly sense of intuition for her job. At what cost? She almost lost a job she truly enjoyed, was ostracized from people that she had worked with for years, and had move herself even further from her goals.There are a number of ways that Tina could have handled the situation, but the most effective way would have been by embracing her uniqueness. Tina lost track of what was working for her and focused on what she wanted that she didn’t have.Tina forgot to embrace the qualities that made her Tina, to put those positive vibrations out into the universe so that those wonderful qualities of hers would attract more of the lifestyle that she desired. Tina got too caught up in “falling in line” and forgot that marching to her own tune could be just as much fun, and bring success on its own. Success tailored to Tina, the type that is the perfect fit for her because she attracted it to suit her qualities, desires, abilities, and spirit.Remember to be your own unique self, be it similar to someone else or completely different, just be true to you. That authenticity and honesty is the heart of you, the heart from which your vibrations are unleashed. Honest thoughts, vibrations, and actions will produce amazing results that are so in-line with what you truly desire.

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.What is Digital Marketing?Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.